How to create a better user experience

How to create a better user experience

User experience (UX) is a way to describe the means by which a website or piece of software is made to be easy and intuitive for average people to use. The experience of the user should ideally be that they found what they wanted with as little hassle as possible....
What to do when you get banned from Google

What to do when you get banned from Google

In the world of digital marketing and SEO, getting your website blacklisted by Google (the world’s biggest search engine) is the equivalent of taking a bullet to the head of your online presence. With the world becoming more and more digitised and more people using...
SEO vs PPC – which is better?

SEO vs PPC – which is better?

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two sides of the digital marketing coin. While many people will throw their weight behind one or the other and sing its praises, which one can we assuredly say is better? SEO and PPC are at...