by Yvonne Herrera | May 6, 2018 | Blogging
Your website is a crucial factor in how you present and convey your business to your target market. It’s where your potential customers will go to find out more information about your business, your brand, service or product and your point of difference. With your...
by Yvonne Herrera | Apr 28, 2018 | Blogging
User experience (UX) is a way to describe the means by which a website or piece of software is made to be easy and intuitive for average people to use. The experience of the user should ideally be that they found what they wanted with as little hassle as possible....
by Yvonne Herrera | Apr 3, 2018 | Blogging
In the world of digital marketing and SEO, getting your website blacklisted by Google (the world’s biggest search engine) is the equivalent of taking a bullet to the head of your online presence. With the world becoming more and more digitised and more people using...
by Yvonne Herrera | Mar 1, 2018 | Blogging
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two sides of the digital marketing coin. While many people will throw their weight behind one or the other and sing its praises, which one can we assuredly say is better? SEO and PPC are at...